Social media marketing is the type of digital marketing that uses different social media platforms to connect with a company’s audience, increase brand awareness, build trust, share the company’s story and values, increase sales, drive more traffic to the website, collect feedback, understand the audience and follow customers journey to analyze their behavior.

People and brands use social media for different purposes. People use different social media platforms to connect with each other, find new friends, follow the brands they like, share their experiences or moments in life, grow the number of their followers to become an influencer, and more. Brands use social media to connect with their audience, create shareable content to increase the brand’s awareness, drive traffic, and more.

A social media campaign is a short-term or long-term coordinated plan of creative actions that can involve one or multiple social media platforms to reach specific goals. Successful social media campaigns go viral becoming a way to immediately recognize the brand and stand out from its competitors.

In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos, and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand – you’re a person just like them.

Social media has changed the way businesses communicate with consumers. It’s no longer necessary for a consumer to pick up the phone to learn about your products or services.

Potential clients can now find all the information they need with just the click of a mouse. Creating a social media presence for your business allows you to connect with consumers in a more personal way than traditional media allowed for. It also allows you to meet them on their terms and in the location they feel most comfortable spending time.